Week 1: Introduction to PR and the Media
Week 2: Who Do You Serve? Identifying Your Niche
Week 3: The Crucial Foundation for a PR Campaign: Message Alignment
Week 4: Content Calendar and Social Media Audit
Week 5: Through the eyes of the media
Week 6: Generating PR Ideas
Week 7: How To Find Media Contact Details
Week 8: How To Use Trending Topics To Be Relevant / Awareness Training
Week 9: How To Become A Guest Contributor
Week 10: How To Leverage Social Media To Secure Media Opportunities
Week 11: Podcast Pitching
Week 12: Content Websites That You Can Post On
Week 13: Mapping Out Your Personal PR Plan for the Next 6 Months
Week 15: How to Use Your PR Features in Your Launches
Week 16: How to Make Maximize Media Opportunities to Live Longer Than One Post or One Feature